Drinking Trends

Trend - Brands are subverting the idea that evening nightcaps can only be hot drinks or alcoholic with canned teas formulated with calming ingredients. The natural ingredients in these teas offer a healthier alternative to alcohol-based nightcaps, and a more convenient alternative to steeped teas.

Insight - With North American consumers' continued interest in the wellness industry, they're consuming less alcohol and other beverages they consider unhealthy. This has resulted in a growing interest for small or artisanal brands that are adapting faster to their desire for healthy ingredients, transparent labelling practices and functional benefits. As consumers' day-to-day rituals change, they're seeking out brands that align with their desire for health and convenience simultaneously.