Welch’s Craft Cocktails are Made with Real Fruit Juice and Vodka
Laura McQuarrie — May 13, 2024 — Lifestyle
References: welchscraftcocktails & bottleraiders
Childhood-favorite juice brand Welch's launched Welch’s Craft Cocktails in collaboration with Oklahoma-based Coop Ale Works, offering refreshments made with real fruit juice at 5.9% ABV. The canned range includes Vodka Cranberry, Vodka Transfusion and Watermelon Mule varieties, tapping into the demand for hard juice cocktails.
“These products were developed to elevate the experience of ready-to-drink cocktails by using real fruit juices and ingredients that today’s consumers are looking for,” Ryan Stump, Coop Beverage Works’ VP of business operations told Food & Wine, “Whether these drinks are being enjoyed at dinner parties, out on the golf course, or after a long day at work, Welch’s Craft Cocktails deliver a refreshing experience with quality ingredients.”
Soon, the Welch’s Craft Cocktails lineup will expand to include a fourth flavor, Passion Fruit Mojito, made with grain-neutral spirits.
“These products were developed to elevate the experience of ready-to-drink cocktails by using real fruit juices and ingredients that today’s consumers are looking for,” Ryan Stump, Coop Beverage Works’ VP of business operations told Food & Wine, “Whether these drinks are being enjoyed at dinner parties, out on the golf course, or after a long day at work, Welch’s Craft Cocktails deliver a refreshing experience with quality ingredients.”
Soon, the Welch’s Craft Cocktails lineup will expand to include a fourth flavor, Passion Fruit Mojito, made with grain-neutral spirits.
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