Youth Trends

Understanding consumer segments can be a challenge, particularly when it comes to young and hard to please consumers. This category offers some insight into the matter, examining trends around millennials, children’s products, entertainment for kids and even teen and tween culture.

TOP 5 WEEKMONTH2 MONTHS

#1: Toddler-Targeted Smartwatches

The 'NehNehBaby' Training Watch Teaches Children Healthy Habits FULL ARTICLE

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Crowdfunded Circular Childrens Toys

Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'

Tiny Earth Toys has introduced Tiny Spaces, a novel dollhouse that doubles as a bookshelf, marking a significant innovation in the toy industry. This product is designed to inspire imaginative play... MORE

Toddler-Targeted Smartwatches

The 'NehNehBaby' Training Watch Teaches Children Healthy Habits

The ‘NehNehBaby’ training watch is a wearable for children aged two to eight to help them learn healthy everyday habits in a fun, interactive and entertaining way. The wearable features... MORE

Minimalist Play Furniture

Blueberry and Third Specializes in Slick and Stylish Toys

Blueberry and Third stands out with its minimalist and high-end play furniture offerings that enable parents to seamlessly integrate kid-focused features in their homes without compromising on style.... MORE

Best-Friend Social Media Features

NoteIt Allows Users to Pick 5 'BFFs' for Special Features

Gamified Children's Productivity Apps

Kangaroutine Helps Kids Who Struggle with Routines

Kangaroutine introduces a refreshing approach to enhancing children’s productivity and routines through gamification. Designed to address the struggles many kids face with sticking to daily... MORE

AI-Tailored Bedtime Stories

Slumber Stories AI Tells Stories Based on a Child's Interests

With Slumber Stories AI, parents can effortlessly create custom tales tailored to their child’s interests and preferences, complete with moral lessons woven into captivating narratives.... MORE

Plant-Based Lunch Kits

Mighty Yum's Reformulated Kits Meet the Demands for Healthier Food

Mighty Yum introduced itself to the world with nostalgic, plant-based lunch kits to nourish kids and reduce parents’ morning rush, and now the brand is announcing reformulated kits and even... MORE

Tween-Targeted Weekly News Shows

Kelsey Russell is the Newest Co-Host of First Stop News

First Stop News is redefining how young audiences interact with current events through its innovative approach to children’s media. This pioneering news platform caters specifically to tweens,... MORE

Emotionally Rewarding Multiplayer Games

Toca Boca Days Helps Tweens Find a Sense of Belonging

Toca Boca is known for its award-winning apps for kids and with the Toca Boca Days, the play studio is venturing into the world of multiplayer digital games. Slated to release this year, market by... MORE

Playful Sun-Safe Garments

SwimZip Offers a Range of Sun-Safe Products for Children

SwimZip offers a range of sun-safe garments that are designed to make sun protection fun and accessible for children. The brand’s collection addresses the alarming statistic that one in five... MORE

AI Monitor

Artificial intelligence is used to improve the efficiency of remote baby monitors

Trend - Smart home companies are releasing baby monitors with artificial intelligence (AI)-powered features. Rather than acting as cameras and recording devices, these monitors use AI features for non-intrusive monitoring of breathing or sleeping patterns, body temperature, and more.

Insight - New Millennial and Gen Z parents are tasked with balancing full-time work with social lives and raising their newborns. Rising costs of living have led to these parents often having less free time than previous generations. To alleviate the strain of home tasks, many of these parents turn to smart home or AI-powered products, such as robot vacuum or AI washing machines. In recognition of this demand, smart home and infant care brands are releasing AI baby monitors with time-saving features.

Workshop Question - How could your brand leverage artificial intelligence to save consumers time with its products or services?

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