Travel Trends

Trend - Adult Gen Z are frequent travelers, having grown up with social media that normalized travel and escapism. Their travel preferences are shaped by cost and personalized experiences--and brands are responding by aligning themselves with Gen Z's interests and/or helping them finance trips.

Insight - Social media has played a significant role in shaping Gen Z consumers, which is why they prioritize travel despite being early in their careers and in an uncertain economy. As more Gen Z enter the workforce, brands in the travel industry must adapt to cater to younger travelers. This includes experiences that align with their specific interests, low costs, and planning apps that cater to Gen Z's tech-focused and more impulsive approach to travel.