Micro Reports Trends

Trend - Luxury brands are creating fragrance sample kits that allow consumers to explore a variety of scents before committing to a full-size bottle. These kits deliver a curated and exclusive fragrance experience, allowing shoppers to explore different scents and find ones that suit their style and mood.

Insight - Luxury consumers often desire products that offer the same immersive and personalized customer journey they receive when shopping in stores. In response, luxury fragrance brands are introducing discovery kits to craft virtual experiences mirroring the same standards of sensory exploration and personalized guidance. Businesses that cater to consumers seeking hands-on product demonstrations can attract those who prioritize experiential and customized products.