Life Trends

Constantly influenced by pop culture innovations, mass media and cultural elements, consumer lifestyle is continuously evolving to maintain both social and personal developments. Highlighting trends in leisurely activities, consumer behavior and modern entertainment, this category is helping to shed light on how consumer lifestyle is constantly adapting.

TOP 9 WEEKMONTH2 MONTHS

#1: 12 Recyclable Refill Cans

From Sustainable Canned Shampoos to Can-Based Cleaning Kits FULL ARTICLE

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12 Recyclable Refill Cans

From Sustainable Canned Shampoos to Can-Based Cleaning Kits

Personal care and household product brands are embracing refill cans that resemble soda or beer packaging to offer consumers a sustainable and convenient way to replenish products. From dish soap... MORE

Canned Refill Systems

Meadow Invites Brands Offer Refills in Aluminium Cans

Technology solution provider Meadow is on a mission to transform outdated, wasteful linear systems into circular solutions with its proprietary, licensable Daisy Top canned refill system. This three-... MORE

Canned Hand Soaps

Craft Naturals Sells Hand Soap in Canned Packaging

Hand soap, a household essential regularly in need of replenishment, is now being offered in recyclable canned packaging by forward-thinking brands like Craft Naturals, providing both convenience... MORE

Canned Dish Soaps

Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling

Many brands are transitioning to aluminum bottles for their product packaging, with some like Unpackaged opting for soda- or beer-style cans for products like liquid dish soap in a can. The Dish... MORE

Canned Castile Soaps

Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans

Plastic pouches are commonly used to provide consumers with an easy way to replenish purchased products but brands like Utama Spice have adopted refill cans for products like castile soap.... MORE

Earthy Multi-Sensory Candles

Boy Smells & Kacey Musgraves Collaborated on the Deeper Well Candle

In collaboration with candle brand Boy Smells, Kacey Musgraves created the Deeper Well candle to share a multi-sensorial experience. This candle shares the name of the Grammy winner’s latest... MORE

Creamy Oat Milk Candles

The Pop & Bottle x Moodcraft Vanilla Oat Milk Candle Shares Sea Salt Notes

The soothing essence of oat milk, celebrated for its comforting qualities, has transcended the beverage realm, sparking the Pop & Bottle x Moodcraft collaboration on a Vanilla Oat Milk Candle.... MORE

Hydration-Optimizing Wearable Gadgets

THe hDrop Gen 2 is a Smart Hydration Monitor for Athletes

The hDrop Gen 2 is a wearable hydration monitor that represents a significant advancement in the field of personal hydration tracking. Designed to be both flexible and reusable, the hDrop Gen 2... MORE

Gamified Children's Productivity Apps

Kangaroutine Helps Kids Who Struggle with Routines

Kangaroutine introduces a refreshing approach to enhancing children’s productivity and routines through gamification. Designed to address the struggles many kids face with sticking to daily... MORE

Fluid Intake Regulating Services

Aquarate Launched the 'Hydracare' Ecosystem for Patient Hydration

Aquarate’s Hydracup is specifically designed to address the challenge of dehydration in elderly patients. The Hydracup is an innovative smart cup that discreetly tracks an individual’s fluid... MORE

AI Journal

New services are using AI to offer advice on individual's daily lives

Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.

Insight - The recent influx of generative AI-powered apps and services has led to many customers seeking out AI-powered apps over regular alternatives. AI typically offers value-adds to applications that would otherwise be very difficult to implement at scale. These customers desire AI for its speed, flexibility, customizability, and personalization, as well as its ability to sort through large amounts of data in an instant. Many such customers desire a personalized AI chatbot for more emotional questions, rather than a massive large language model with a factual focus.

Workshop Question - How could your brand incorporate generative AI technology to offer more personalization in services or products for customers?

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