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Interactive Trends

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
Ideas
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Insights
Playful Dinner-Inspired Challenges
Playful Dinner-Inspired Challenges
Mrs. T's Pierogies Has Launched the Go-Fun-Me Challenge
Mrs. T’s Pierogies has launched the Go-Fun-Me Challenge in collaboration with TV personality and former ‘Bachelorette’ star Ali Fedotowsky-Manno. The playful initiative encourages... MORE
Collaborative Streaming Game Experiences
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Netflix and Roblox announced a partnership on a digital theme park as a way to provide players with an interactive experience inspired by some of their favorite streaming show franchises. The... MORE
Unknown Birthday Campaigns
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
In Bangladesh, over 20 million people lack knowledge of their actual birth dates due to historical practices of home births without documentation — Grey Bangladesh and Tasty Treat aim to address... MORE
Generative AI Candy Campaigns
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
The Starburst ‘Different Every Time’ campaign is the latest from Mars Wrigley as a way to encourage consumers to try their hand at enjoying its signature product in different ways. The... MORE
AR Retail Kiosks
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Virtual try-on experiences for apparel and accessory products have revolutionized the way consumers shop online, and BIG Digital and DeepAR are bringing immersive experiences to retail settings with... MORE
Emotive Fragrance Pop-Ups
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
To support the release of its first-ever fragrance collection, beauty brand Charlotte Tilbury is opening the doors to a pop-up in London devoted to the future of fragrance. Devoted to the Collection... MORE
Wedding Fashion Pop-Ups
Wedding Fashion Pop-Ups
The Shein Love Chapel Officiates Couples' Commitment Ceremonies
On Memorial Day Weekend, Shein will open the doors to its first-ever wedding-focused pop-up experience, the Shein Love Chapel. 30 couples in Vegas have the chance to get dressed in complimentary... MORE
Beer-Branded Music Platforms
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Coors Light is introducing ‘Chill Amplified,’ a music platform designed to enhance the chill experience for consumers by offering access to top artists, concerts, and backstage... MORE
Vibrant Race-Inspired Apparel Collections
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
California-based retailer Pacsun recently introduced its latest collaboration with Formula 1® in Miami. The partnership has resulted in a vibrant apparel collection and engaging experiences that... MORE
Skin-Caring High Teas
Skin-Caring High Teas
Nourish Me High Tea Features Bioactive Ingredients from Antipodes' Range
Edible beauty is on the rise as people nourish their skin from the inside out with nutrient-dense foods and supplements, and Nourish Me High Tea is a limited-edition event inspired by the probiotic... MORE
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
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Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled AI-Generated Art Challenges
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Additional fingers in AI-generated images of hands can be deeply unsettling and with KFC x Fiiiiiingers, this oddity gets a positive spin that aligns with the fried chicken chain’s famous... MORE
Exclusive Wine Clubs
Exclusive Wine Clubs
The Grange of Prince Edward Winery Unveils the Grange Wine Club
The Grange of Prince Edward Winery expands its reach with the introduction of an exclusive wine club that will certainly appeal to wine enthusiasts in Ontario. The highly anticipated Grange Wine... MORE
Bourbon Phone Booth Pop-Ups
Bourbon Phone Booth Pop-Ups
Buffalo Trace Distillery Invited the Public to Answer Its Call
For the bank holiday weekend in the UK, Buffalo Trace Distillery invited people to a London phone booth pop-up to mark the opening of Buffalo Trace Distillery London. Inspired by the iconic style of... MORE
Cheeky Custom Rage Rooms
Cheeky Custom Rage Rooms
Boston Pizza's Unique Offering Aims to Support Grieving Hockey Fans
Recognizing that Toronto hockey fans are going through another season of dashed hopes, Boston Pizza launched a cheeky promotion, inviting consumers to release their pent-up frustrations in the... MORE
Personalized Digital Playgrounds
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Pringles Poptopia is a new digital destination for fans of the poppable, stackable crisps who want to immerse themselves in an imaginative world and connect with other fans of the brand around the... MORE
Exclusive Spicy Crisps
Exclusive Spicy Crisps
Kentucky Derby-Goers Get to Try PopCorners Jalapeño Poppers First
Jalapeno poppers, a beloved snack at the Kentucky Derby, inspired the limited-edition PopCorners Jalapeño Popper flavor and the PepsiCo brand is allowing event attendees to be the first to savor... MORE
Adventure-Ready AR Wines
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Bandit Wines launched a new augmented reality experience with wine packaging that invites people to virtually explore America’s National Parks. The Go Explore experience can be activated by... MORE
Nourishing Pickleball Pop-Ups
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Pickleball, like any sport, requires active individuals to properly fuel their bodies to create the conditions for optimal performance on the court, and to assist with this, Quaker created the... MORE
play_circle_filled Sporty Laundromat Takeovers
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
After finding out that some football fans in Asia will wake up in the middle of the night just to watch UEFA Champions League games live, Heineken teamed up with LePub Singapore for the LaundroMatch... MORE
Auto-Branded Band Battles
Auto-Branded Band Battles
Honda Battle of the Bands Will Debut on the West Coast
Honda Battle of the Bands is an event known for showcasing Historically Black College and University marching bands. The happening is now set to make its debut on the West Coast at SoFi Stadium in... MORE
Interactive Shoppable High-Fashion Films
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
The Saint Laurent Summer 2024 collection, which was curated by Anthony Vaccarello, embraces simplicity and a return to foundational elements of high-end design. Inspired by historical female... MORE
play_circle_filled Virtual Pub Museums
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Pubs, revered as historical and cultural landmarks, often lack the governmental support granted to galleries and museums, and Heineken Pub Museums highlight their lack of benefits, grants and tax... MORE
Shareable Golden Biscuits
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Leisure reading groups have evolved into a cultural phenomenon, turning once-obscure books into bestsellers, inspiring movie adaptations and fostering a sense of community—and with #... MORE
Mexican Holiday Tequila Pop-Ups
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
1800 Tequila is commemorating Cinco de Mayo with the return of its 1800 Taste Tiendita, a pop-up event that celebrates Mexican and Mexican-American culture through fashion, music, food, and, of... MORE
Specialty Drink Community Hubs
Specialty Drink Community Hubs
The Oatbox FOAMO Club Shares Exclusive Events, Pro Tips and More
Health food brand Oatbox recently introduced the FOAMO Club, a new community hub where specialty drink enthusiasts can explore, learn, and connect with one another. As a leader in the Canadian oat-... MORE