Gadgets Trends

Trend - Sports equipment companies are experimenting with connected AI-powered features to enhance training and gameplay experiences. These features are used to precisely monitor player performance over time and expose areas for improvement—effectively streamlining the coaching processes.

Insight - The sports equipment industry is focused around constant improvement and results, with each product pitching that it will directly contribute to better performance than its competitors. This competitive culture leads to brands looking into adjacent fields to anticipate future innovations in sports, while players are willing to try new, experiential products to get an edge over their peers. This collective drive for future-facing products has led to AI integrations in equipment.