Traditional oils are crafted with a closer connection to their cultural origins
Trend - For centuries, oils have served diverse purposes in different cultures, from skincare and medicinal applications to culinary uses. In modern times, these oils have been refined to offer consumers nourishing, moisturizing, and healing benefits.
Insight - Mindful consumers often desire products with trusted and familiar ingredients that have been proven effective over time. These consumers are drawn to natural products for their benefits and connection to ancient traditions and holistic rituals, which often echo their eco-conscious values. Businesses that cater to the demand for culturally influenced beauty and skincare products can appeal to consumers seeking holistic, time-tested solutions.
Insight - Mindful consumers often desire products with trusted and familiar ingredients that have been proven effective over time. These consumers are drawn to natural products for their benefits and connection to ancient traditions and holistic rituals, which often echo their eco-conscious values. Businesses that cater to the demand for culturally influenced beauty and skincare products can appeal to consumers seeking holistic, time-tested solutions.
Workshop Question - How can your brand tap into consumer demand for time-tested solutions?
