Cannabis is used to boost libido and promote intimacy amongst couples
Trend - Cannabis is increasingly being used to enhance intimacy and sexual experiences. Often consumed orally, the substance is embraced due to claims that it potentially affects arousal, relaxation, and sensation during intimate moments, offering users a new way to explore and connect with their partners.
Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Workshop Question - How can your brand address consumer demand for experiential products?
