Cartier's Tank Louis Watch Gets a Green Makeover for Earth Month
References: mrporter & highsnobiety
As a part of this year's Earth Month celebrations, Carter introduces a special Tank Louis timepiece. The design dates back over a century ago but it retains its regal design with captivating visuals. The elegant watch is built with 18-karat gold details and to honor the sustainable efforts, the brand adds a green dial and strap.
This deep green tone is associated with the concept of nature and also aligns with the notion of luxury. The classic watch was first introduced in 1917 by Louis Cartier and the tanks inspired it during WWI. The dial is accepted with vertical lines which are known as the 'brancards' meant to represent the treads left by the tanks and the case is modeled on the terret.
Image Credit: MR PORTER
This deep green tone is associated with the concept of nature and also aligns with the notion of luxury. The classic watch was first introduced in 1917 by Louis Cartier and the tanks inspired it during WWI. The dial is accepted with vertical lines which are known as the 'brancards' meant to represent the treads left by the tanks and the case is modeled on the terret.
Image Credit: MR PORTER
Trend Themes
1. Sustainable Luxury Timepieces - Luxury watch brands are introducing sustainable materials and design elements to cater to eco-conscious consumers.
2. Historical Design Revival - There is a trend of reintroducing classic timepiece designs with modern twists to appeal to traditional and contemporary watch enthusiasts.
3. Nature-inspired Aesthetics - The incorporation of nature-themed elements like green dials and straps is growing in the luxury watch industry, emphasizing a connection to the environment.
Industry Implications
1. Luxury Watches - The luxury watch sector is evolving towards sustainable practices, combining elegance with eco-friendly materials to attract a new segment of environmentally conscious buyers.
2. Fashion Accessories - The integration of historical designs and nature-inspired aesthetics in luxury watches creates opportunities for unique and stylish fashion accessories that appeal to both heritage and sustainability-focused consumers.
3. Jewelry Design - Jewelry designers are exploring innovative ways to infuse traditional motifs with eco-friendly components, tapping into the trend of nature-inspired luxury items that resonate with environmentally aware consumers.
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