Brands adopt digital product passports to encourage eco-friendly practices
Trend - Brands are debuting digital records that provide information about a product throughout its lifecycle. These records include details about the product's lifespan, from production to recycling guidelines, and help consumers understand the sustainability of the product to inform purchasing decisions.
Insight - Concerns over climate change and pollution have prompted eco-conscious consumers to actively seek solutions for mitigation. This has prompted brands to provide direct guidance on proper product disposal and material recycling upon purchase to minimize waste and preserve resources. Businesses that offer easily accessible and tangible demonstrations of sustainable practices can attract consumers who seek direct ways to support environmental causes.
Insight - Concerns over climate change and pollution have prompted eco-conscious consumers to actively seek solutions for mitigation. This has prompted brands to provide direct guidance on proper product disposal and material recycling upon purchase to minimize waste and preserve resources. Businesses that offer easily accessible and tangible demonstrations of sustainable practices can attract consumers who seek direct ways to support environmental causes.
Workshop Question - What measures can your brand take to guarantee the responsible and ethical disposal of its products?
4 Featured, 30 Examples:
13,340 Total Clicks
Date Range:
Sep 23 — Mar 24
Trending:
This Quarter and Warm
Consumer Insight Topics:
