Brook + White's Patented GreenLabel BlockOut is Recyclable
Laura McQuarrie — May 8, 2024 — Eco
References: brookandwhittle & investorsobserver
Sustainable packaging manufacturer Brook + Whittle was granted a United States patent for its innovative GreenLabel BlockOut solution, a recyclable light-blocking shrink sleeve solution for PET packaging. With this shrink sleeve, brands can make the shift from plastics to clear PET packaging and keep their products protected from light exposure with the unique, fully recyclable coating.
Afte eight years of research and development, Brook + Whittle is the first to market with this patented solution, which relies on a crystallizable shrink sleeve, GreenLabel de-inkable inks and a functional barrier coating. This recyclable PET packaging innovation is poised to solve sustainability and spoilage issues within the dairy, beverage and nutraceutical spaces, which are also challenged with nutrient loss and flavor change.
Afte eight years of research and development, Brook + Whittle is the first to market with this patented solution, which relies on a crystallizable shrink sleeve, GreenLabel de-inkable inks and a functional barrier coating. This recyclable PET packaging innovation is poised to solve sustainability and spoilage issues within the dairy, beverage and nutraceutical spaces, which are also challenged with nutrient loss and flavor change.
Trend Themes
1. Sustainable-packaging Solutions - Brands are shifting from plastics to recyclable solutions for light-blocking packaging, paving the way for eco-friendly alternatives in the market.
2. Recyclable Coating Innovations - Innovative technologies like GreenLabel BlockOut's functional barrier coating are disrupting traditional packaging methods with fully recyclable options.
3. Nutrient Preservation Strategies - The dairy, beverage, and nutraceutical industries are exploring light-blocking shrink sleeve solutions to maintain product quality and combat nutrient loss.
Industry Implications
1. Packaging Manufacturing - The packaging manufacturing sector is seeing a surge in demand for sustainable and recyclable solutions to address light exposure challenges in various consumer goods.
2. Dairy Industry - Innovations like GreenLabel BlockOut's recyclable PET packaging are offering dairy producers new opportunities to enhance sustainability and combat spoilage issues.
3. Beverage Sector - The beverage sector is recognizing the potential of light-blocking shrink sleeve technology to maintain product quality and shelf life, driving a shift towards innovative packaging solutions.
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