Compact environmentally-friendly homes are gaining traction with millennials
Trend - Architectural companies are creating compact homes with sustainability-first designs. Often with an emphasis on minimalism and nature, these homes offer the essentials for living comfortably in a compact structure built with eco-friendly materials.
Insight - As more millennial consumers become homeowners, many are noting the current undesirable state of the housing industry. With rising costs of living affecting more than just housing costs, it is becoming increasingly difficult for many such consumers to live comfortably on their own. As a result, architectural companies are creating compact, often portable, homes with eco-friendly designs that help mitigate energy costs, tax rates, and more.
Insight - As more millennial consumers become homeowners, many are noting the current undesirable state of the housing industry. With rising costs of living affecting more than just housing costs, it is becoming increasingly difficult for many such consumers to live comfortably on their own. As a result, architectural companies are creating compact, often portable, homes with eco-friendly designs that help mitigate energy costs, tax rates, and more.
Workshop Question - How could your company make its products or services appealing to homeowners concerned with environmental factors?
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Oct 22 — May 24
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