Balanced breakfast meals are made into bite-sized format for convenience
Trend - CPG brands are offering more balanced versions of bite-sized breakfast foods. These breakfast bites replicate the nutritional value of full breakfasts through complex ingredient lists. These are intended to save time for consumers without compromising on health or flavor.
Insight - Most health-conscious consumers recognize the importance of a healthy breakfast in contributing to day-to-day energy levels. However, not all individuals have the luxury of time to prepare these balanced meals, leading to many defaulting to purchasing quick fast food breakfasts, or simply skipping breakfast altogether. CPG brands are recognizing the demand for time-efficient alternatives to breakfast meals, and are in turn downsizing traditional breakfasts into ready-to-eat bite-sized portions.
Insight - Most health-conscious consumers recognize the importance of a healthy breakfast in contributing to day-to-day energy levels. However, not all individuals have the luxury of time to prepare these balanced meals, leading to many defaulting to purchasing quick fast food breakfasts, or simply skipping breakfast altogether. CPG brands are recognizing the demand for time-efficient alternatives to breakfast meals, and are in turn downsizing traditional breakfasts into ready-to-eat bite-sized portions.
Workshop Question - How could your brand ensure its products or services integrate seamlessly into consumers' daily lives?
